Apple’s Siri ad that includes Santa Claus was 2011′s simplest vacation advertisement consistent with viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot additionally exemplified an even bigger trend this year: consistent with Ace Metrix, “Santa sells.”
Ace Metrix scores ads based mostly on perceived effectiveness by a range of randomly selected viewers, that it says are “representative of the U.S. TV viewing audience.” Apple’s Siri ad, that you'll be able to see below, scored a 652 overall out of a complete potential 950 points, that tallied from respondent scores on criteria like relevance, persuasion, watchability, info, etc. Apple’s 652 was eight p.c on top of the common score for ads within the same tech-oriented class.
Other ads that did well embrace spots from Pillsbury, Coca-Cola, Nintendo and Duracell. Santa was featured in thirty five new ads throughout the vacation 2011 season, as well as Apple’s, and every of these campaigns performed on top of their class average.